Top 15 Fractional CROs for 2026
A fractional CRO is a part-time chief revenue officer who owns the revenue engine: sales process, pipeline, forecasting and the hand-offs between marketing, sales and customer success. Below is how the main fractional CRO providers compare, followed by 15 certified fractional CROs you can contact directly with no placement fee.
By Sangram Vajre, Co-founder of GTM Partners
Key takeaways
- The main ways to hire a fractional CRO or sales leader are fractional executive firms (Chief Outsiders, TechCXO), fractional sales leadership firms (Sales Xceleration) and certified partner networks (GTM Partners), where you hire the leader directly.
- None of the providers we reviewed publish pricing. All start with a consultation or assessment.
- GTM Partners is free for buyers: no placement fee and no cut of the engagement.
- Across 181 engagements registered by GTM Partners certified partners, the median contract was $30,000 and retainers ran about $10,000 a month.
Fractional CRO providers compared
Listed alphabetically, not ranked. Every fact comes from each provider's own website, checked November 7, 2026.
| Provider | Model | Best for | How you engage | Buyer pricing | Terms |
|---|---|---|---|---|---|
| Chief Outsiderschiefoutsiders.com | Fractional executive firm with fractional and interim CSOs and CROs | Growth companies | Schedule a consultation | Not published | “30 Day Money Back Guarantee” |
| GTM Partners Certified Partnersgtmpartners.com | Certified network of fractional CROs and go-to-market leaders trained on the GTM Operating System™ (GTM OS) | B2B companies; each partner states their own stage and ARR fit | Free AI matching or browse profiles, then contact partners directly | $0 to buyers. Partners set their own rates | No placement fee, no cut of the engagement |
| Sales Xcelerationsalesxceleration.com | Fractional sales leaders: “Our outsourced VPs of Sales implement custom strategies” | “We Turn Around Underperforming Sales Teams” | Start with an assessment | Not published | Not stated |
| TechCXOtechcxo.com | Fractional executives across the C-suite, including a revenue growth practice | “Growing companies” | Not stated | Not published; says “up to 75% less than a full-time hire” | Not stated |
GTM Partners publishes this page. GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling.
The 15 certified fractional CROs
Alphabetical, not ranked. Every leader is a GTM OS Certified Partner you can contact directly, free.
Abbas Shivji
Fractional CRO & GTM Leader GTM OS Certified
Best for: VC- and angel-backed B2B SaaS, HealthTech, and MedTech companies in EMEA scaling from Seed to Series A
Abbas Shivji works with VC- and angel-backed B2B SaaS, HealthTech, and MedTech companies in EMEA scaling from Seed to Series A with £1M to £10M+ ARR. Abbas solves pipeline and revenue challenges caused by founder-led sales dependencies, poorly defined ideal customer profiles, and unreliable forecasting. Abbas transitions commercial organizations into a structured go-to-market revenue engine by aligning sales and marketing teams and establishing repeatable sales playbooks. Abbas brings over 15 years of revenue leadership, having scaled commercial teams, launched new markets, and guided companies through successful exits.
Asad Afzal
Fractional CRO & GTM Leader GTM OS Certified
Best for: Founder-led and investor-backed B2B SaaS and AI services companies generating $3M to $15M ARR build repeatable revenue systems
Asad Afzal supports founder-led and investor-backed B2B SaaS and AI services companies generating $3M to $15M ARR that struggle with unpredictable pipeline and heavy reliance on founder-led sales. Asad installs repeatable go-to-market processes, reliable forecasting discipline, and structured operating rhythms across sales, marketing, and customer success. Backed by more than 25 years of sales experience, Asad has supported over $500M in growth across divisions at ADP, PagerDuty, and Formstack, while working with clients including Fielo, Veridocs, and Modern Requirements.
Bernardo Valenzuela
Fractional CRO & GTM Leader GTM OS Certified
Best for: Seed through Series C B2B SaaS, AI-native software, and tech-enabled services companies addressing stalled pipeline and U.S. to LATAM expansion
Bernardo Valenzuela helps Seed through Series C B2B SaaS, AI-native software, and tech-enabled services companies generating $1M to $50M ARR resolve stalled pipeline and transition away from founder-dependent sales. Bernardo addresses bottlenecks where positioning limits conversion, sales hiring outpaces motion validation, or cross-border expansion between the U.S. and Latin America lacks a clear go-to-market strategy. Bernardo brings 15 years of commercial experience across the U.S. and Latin America, including five years at Salesforce building sales teams and selling technology to regulated enterprises.
Chris French
Fractional CRO & GTM Leader GTM OS Certified
Best for: PE- and VC-backed, founder-led B2B SaaS and HR tech companies with $20M–$200M ARR scaling beyond founder-led selling
Chris French helps PE- and VC-backed, founder-led B2B SaaS and HR technology companies with $20M to $200M in ARR transition away from founder-dependent selling. Chris solves critical go-to-market constraints, including unpredictable forecasting, weak pipeline inspection, and misalignment across sales, customer success, and professional services. He focuses on businesses with deals over $50K ACV and usage-based pricing models. Previously, Chris served as EVP at Workhuman, helping scale the company from $150M to over $1B in revenue while maintaining a 98% logo retention rate.
Dee Bowers
Fractional CMO, CRO & GTM Leader GTM OS Certified
Best for: Founder-led, partner-led, and PE-backed B2B service firms scaling from $7M to $100M revenue in North America
Dee Bowers assists B2B service firms scaling from $7M to $100M that face pipeline bottlenecks, poor forecasting visibility, and inconsistent client expansion. Dee works with IT providers, accounting practices, and consultancies navigating complex, long sales cycles where revenue depends too heavily on individual partners. Dee aligns sales effectiveness, commercial performance, retention, and cross-functional go-to-market operations into a predictable system. Dee brings direct experience as a CRO and CMO within Top 25 accounting firms and high-growth cybersecurity and professional services organizations.
Grant Hanson
Fractional CRO & GTM Leader GTM OS Certified
Best for: Early-stage B2B SaaS companies needing to build predictable revenue engines, transition from founder-led sales, and scale sales execution
Grant Hanson helps founder-led B2B SaaS companies transition beyond founder-led sales and fix inconsistent revenue growth. Working with Pre-Seed through Series B businesses from pre-revenue to $15M ARR, Grant resolves stalled pipeline conversion, weak forecasting discipline, and underdeveloped sales execution. He acts as an embedded fractional CRO to align go-to-market strategy across marketing, sales, and customer success. Backed by over 20 years of hands-on SaaS sales leadership experience at Stretch VP, Grant establishes repeatable sales processes, qualification systems, and operating cadences.
Jack Barry
Fractional CMO, CRO & GTM Leader GTM OS Certified
Best for: B2B industrial, IT, and professional services companies doing $10M to $100M+ revenue moving beyond founder-led sales
Jack Barry serves B2B capital equipment, IT, distribution, and industrial services companies with $10 million to $100 million+ in revenue facing unpredictable forecasting and pipeline bottlenecks. Jack resolves untrusted CRM data, reliance on price discounting to win deals, and unmanaged installed base revenue across complex dealer, rep, or channel motions. Implementing a disciplined go-to-market operating system through ClientBridge, Jack aligns sales, marketing, and customer success. Jack also introduces artificial intelligence processes to eliminate repetitive sales operations tasks and improve revenue productivity.
Kamesh Pemmaraju
Fractional CMO, CRO & GTM Leader GTM OS Certified
Best for: North American post-Seed to Series A-D B2B and AI-driven startups generating $1M-$20M ARR
Kamesh Pemmaraju supports funded B2B SaaS, AI, and cloud infrastructure companies generating $1M to $20M ARR where growth has stalled despite individual teams meeting their goals. He resolves pipeline conversion failures and unreliable revenue forecasts where quarter-end heroics are required to close business. As an interim go-to-market sales leader, Kamesh establishes forecast discipline, improves win rates, and institutes repeatable sales processes across outbound and product-led growth motions. By connecting sales, RevOps, and marketing, he builds predictable pipeline systems that hold up over time.
Lance Weatherby
Fractional CMO, CRO & GTM Leader GTM OS Certified
Best for: Seed, Series A, and PE-backed B2B SaaS and AI-native software companies building repeatable, scalable revenue engines post-product-market fit
Lance Weatherby serves B2B software companies generating $500K to $30M ARR that suffer from founder-dependent selling, unramped account executives, and fragmented revenue reporting. Lance acts as a fractional revenue leader unifying marketing, sales, and customer success under an aligned commercial framework. He establishes repeatable sales playbooks, configures RevOps infrastructure, and builds predictable go-to-market pipelines using AI-assisted reporting and account sourcing. His revenue leadership helped take a client from $3M to $20M ARR in 24 months and generated a 10x valuation increase.
Marshall Welch
Fractional CMO, CRO & GTM Leader GTM OS Certified
Best for: Founders and CEOs of $5M–$75M companies facing stalled growth, misalignment, fragmented focus, and execution breakdowns
Marshall Welch helps B2B companies generating $5M to $75M fix revenue stalls, misaligned sales pipelines, and commercial execution breakdowns. Marshall diagnoses friction across leadership teams that agree on revenue targets in planning sessions but diverge during daily operations. Leveraging more than 20 years of commercial and sales leadership, he establishes disciplined operating rhythms that connect go-to-market strategy to front-line pipeline generation. His commercial alignment work includes helping an acquired company isolate profitable business lines, reprice offerings, and achieve 57% more revenue the following year.
Melanie Lennert
Fractional CRO & GTM Leader GTM OS Certified
Best for: B2B SaaS, FinTech, and AI platforms scaling past founder-led sales and aligning cross-functional revenue teams
Melanie Lennert helps B2B SaaS, FinTech, and AI platforms scaling past founder-led sales resolve stalled pipelines, revenue leakage, and cross-functional friction. Serving companies between $5M and $300M ARR, Melanie aligns marketing, sales, and customer success teams to create structured, repeatable go-to-market execution. Her engagements address unpredictable forecasting and missing senior commercial leadership. Her strategic interventions increase revenue velocity by 20% to 40%, improve win rates by 15% to 25%, boost forecast accuracy by 35%, and cut customer acquisition costs by 20%.
Michelle Killebrew
Fractional CMO, CRO & GTM Leader GTM OS Certified
Best for: B2B and B2B2C technology companies navigating market shifts, product-market fit, positioning, and GTM scaling
Michelle Killebrew helps B2B and B2B2C technology companies solve pipeline stalls, disconnected revenue operations, and cross-functional misalignment between sales and marketing. Michelle accelerates full-funnel revenue for organizations navigating commercial inflection points across cloud, analytics, and software sectors. She builds unified go-to-market systems that transition companies into outbound enterprise sales. Her experience includes driving demand generation and account-based outbound programs for a $500M+ IT services conglomerate, as well as steering enterprise outbound sales expansion for a $10M to $20M marketing technology organization.
Murtaza K Abbas
Fractional CRO & GTM Leader GTM OS Certified
Focus: Helping PE operating partners and scale-up software CEOs implement a GTM Operating System to align revenue teams and drive organic growth
Murtaza K Abbas helps PE-backed, VC-backed, and scale-up B2B software companies generating $1M to $100M ARR overcome unpredictable pipelines, revenue misalignment, and low board confidence in forecasting. Murtaza aligns sales, marketing, and customer success around a unified target by implementing a go-to-market Operating System. He sharpens ideal customer profiles, fixes funnel leakage, and establishes lean, AI-native revenue operations. Murtaza has delivered commercial architecture and revenue guidance for organizations such as Vena, Oracle, Exa Capital, and Forward Advantage.
Patrick Rooney
Fractional CMO, CRO & GTM Leader GTM OS Certified
Best for: US-based B2B SaaS HR Tech companies ($5M to $25M revenue) scaling beyond founder-led sales
Patrick Rooney assists B2B SaaS HR Tech companies between $5M and $25M in annual revenue struggling with inconsistent sales pipeline and founder-dependent revenue closing. Patrick restructures sales processes for complex multi-stakeholder deals, helping leadership overcome thin SDR teams, concentrated accounts, and weak net expansion. Through Shore GTM, he installs dependable systems that align sales and customer success to secure renewals and grow contract values without adding unnecessary headcount. Patrick previously served as a CEO and VP of Sales, having founded and exited businesses including Zocalo Group and QUEsocial.
Scott Travis
Fractional CRO & GTM Leader GTM OS Certified
Best for: Seed to Series B B2B Vertical SaaS, AI, and Managed Services companies moving beyond founder-led sales to improve sales velocity
Scott Travis helps Seed to Series B B2B technology companies generating $3M to $30M ARR transition away from founder-led sales. Scott solves revenue volatility, unpredictable pipelines, and sluggish deal progression for Vertical SaaS, AI-native, and Managed IT Services businesses facing growth plateaus. He aligns sales, marketing, customer success, and revenue operations around a cohesive go-to-market operating system. A four-time CRO with over 30 years of revenue leadership experience, Scott implements structured operating rhythms and playbooks that systematically improve opportunity quality, win rates, and time to close.
More curated lists
What a fractional CRO does, and when to hire one
A fractional CRO builds a repeatable sales process, sets pipeline and forecast discipline, hires and coaches sellers, and aligns marketing, sales and customer success to one revenue target. Companies hire one when the founder is still the top seller, when forecasts keep missing, when win rates or sales cycles slip, or between full-time sales leaders.
What a fractional CRO costs
Most providers don't publish prices. These are roll-ups of 181 engagements registered by 62 GTM Partners certified partners (November 2026).
- Median contract
- $30,000
- Typical retainer
- ~$10,000/mo
- Median retainer engagement
- $67,500 / 6 mo
- Median project
- $12,000
Middle half of retainers: $6,250 to $16,700 a month. Typical initial term 3 months (average 5). Partners set their own rates; GTM Partners takes no cut.
How we selected
- Certified. Trained and certified by GTM Partners on the 8 pillars of the GTM Operating System™, the cross-functional go-to-market framework.
- Self-described fractional CRO. The title comes from the leader's own profile. We don't assign titles.
- Weighed on evidence. Certification level, registered client engagements, concrete results in their profile and time in the network. Individuals only; agencies are listed separately.
Names are alphabetical; we don't publish rankings or scores. Everyone on this list is a GTM Partners certified partner. GTM Partners doesn’t charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. There is no fee to be included on this list.
Frequently asked questions
What does a fractional CRO do?
A fractional CRO owns revenue part-time: sales strategy and process, pipeline and forecasting, sales hiring and coaching, pricing and deal structure, and the alignment of marketing, sales and customer success around one go-to-market (GTM) plan.
How much does a fractional CRO cost?
Most firms and marketplaces don’t publish fractional CRO pricing. Across 181 engagements registered by GTM Partners certified partners (as of November 2026), the median contract was $30,000 and the average about $64,000. Ongoing retainers had a median of $67,500 over 6 months, about $10,000 a month. Scoped projects had a median of $12,000.
When should a company hire a fractional CRO?
When sales still depends on the founder, forecasts are unreliable, the sales team lacks a playbook, or growth has stalled despite effort. A fractional CRO is also a common bridge between full-time sales leaders or before a raise or exit.
Fractional CRO vs. fractional VP of Sales: what is the difference?
A VP of Sales usually runs the sales team. A CRO owns the full revenue engine, including how marketing and customer success feed and expand revenue. If the problem crosses departments, a fractional CRO is usually the better fit.
Can I hire a fractional leader without paying a placement fee?
Yes. GTM Partners doesn’t charge buyers and takes no cut of engagements. Describe your company and go-to-market (GTM) challenge in the free matching engine, or browse certified partner profiles, then contact the leaders you like directly and agree terms with them.
How were these leaders selected? Did anyone pay to be listed?
Everyone listed is a GTM Partners certified partner who calls themselves a fractional CRO in their own profile. We weighed certification level, registered client engagements, concrete results in their profile and time in the network, then list names alphabetically. There is no fee to be included. Partners pay GTM Partners for certification, training and tooling, not for placement.
Not sure who fits? Get a free shortlist.
Describe your company, stage and go-to-market (GTM) challenge. The free matching engine suggests certified fractional leaders you can contact directly. No placement fee, no cut.