Top 30 B2B Fractional CMOs for 2026
The right fractional CMO for a B2B company has run go-to-market (GTM) at your stage, works across marketing, sales and customer success, and can show results. Below is how the main fractional CMO providers compare, followed by 30 certified fractional CMOs you can contact directly with no placement fee.
By Sangram Vajre, Co-founder of GTM Partners
Key takeaways
- There are four main ways to hire a fractional CMO: fractional executive firms (Chief Outsiders, Marketri), marketing agencies with CMO services (Kalungi, GTM 80/20), talent marketplaces (MarketerHire, Go Fractional) and certified partner networks (GTM Partners), where you hire the leader directly.
- None of the firms or marketplaces we reviewed publish pricing. All of them start with a call, consultation or diagnostic.
- GTM Partners is free for buyers: no placement fee and no cut of the engagement. You contact certified fractional CMOs directly.
- Across 181 engagements registered by GTM Partners certified partners, the median contract was $30,000 and retainers ran about $10,000 a month.
Fractional CMO providers compared
Listed alphabetically, not ranked. Every fact comes from each provider's own website, checked November 7, 2026.
| Provider | Model | Best for | How you engage | Buyer pricing | Terms |
|---|---|---|---|---|---|
| Chief Outsiderschiefoutsiders.com | Fractional executive firm: “a top-to-bottom strategy. And team.” | Growth companies wanting fractional and interim CMOs, CSOs or CROs | Schedule a consultation | Not published | “30 Day Money Back Guarantee” |
| CMOxcmox.co | Fractional CMO services firm | Businesses wanting a fractional CMO; has a private equity offer | Schedule a call | Not published | Not stated |
| Go Fractionalgofractional.com | “A members-only marketplace for fractional and interim executives” | Marketing, sales and other functions: “senior leadership without the full-time cost” | Describe the need; AI suggests people who have done it before | Not published | “No deposit to start” |
| GTM 80/20gtm8020.com | “A go-to-market agency with only senior operators” | Fractional CMO plus SEO, growth, paid, content and analytics work | Describe the need, meet your operator, start the engagement | Not published | “Flexible monthly retainers” |
| GTM Partners Certified Partnersgtmpartners.com | Certified network of fractional go-to-market leaders trained on the GTM Operating System™ (GTM OS) | B2B companies; each partner states their own stage and ARR fit | Free AI matching or browse profiles, then contact partners directly | $0 to buyers. Partners set their own rates | No placement fee, no cut of the engagement |
| Kalungikalungi.com | Full-service B2B SaaS marketing agency with CMO-as-a-service | B2B SaaS companies | “Choose the level of support you need” | Not published | Not stated |
| MarketerHiremarketerhire.com | Marketplace for marketing talent: “hire top marketing talent in less than a week” | “Startups, businesses, and Fortune 500 companies” | Describe your needs, then meet your expert | Not published | “Every hire comes with a two-week trial” |
| Marketrimarketri.com | “Senior fractional CMOs and full B2B marketing teams for mid-market companies” | Mid-market B2B companies | Start with a 30-minute Growth Diagnostic | Not published | Not stated |
GTM Partners publishes this page. GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling.
The 30 certified fractional CMOs
Alphabetical, not ranked. Every leader is a GTM OS Certified Partner you can contact directly, free.
Alan Gonsenhauser
Fractional CMO & GTM Leader GTM OS Certified
Best for: PE-backed B2B and B2B2C mid-market software and healthtech companies needing aligned GTM strategy, pipeline growth, and revenue efficiency
Alan Gonsenhauser helps mid-market B2B software and healthtech companies experiencing stalled pipeline growth, weak demand generation, and misalignment across commercial teams. He steps in as a fractional CMO to clarify ideal customer profiles, strengthen marketing accountability, and integrate brand and demand generation with sales execution. Alan is an 11-time Chief Marketing Officer, a 3-time general manager, and the founder of Demand Revenue. Having advised over 150 CMOs at SiriusDecisions and Forrester, Alan brings operational discipline to businesses navigating complex go-to-market transitions.
Allison Snow
Fractional CMO & GTM Leader GTM OS Certified
Best for: Post-Series B B2B software companies fixing cross-functional GTM breakdowns to improve win rates, pricing power, margins, and customer retention
Allison Snow supports established B2B software, AI, and service companies dealing with cross-functional go-to-market breakdowns that erode win rates, margins, pricing power, and customer retention. Allison resolves issues where qualified pipeline fails to convert, discounting masks weak positioning, and product launches move faster than commercial readiness. Drawing on background as a former Forrester analyst, CMO, and demand generation leader, she installs operating standards, explicit handoffs, and clear decision rights. Allison ensures existing commercial teams execute cohesively rather than relying on informal negotiations.
Amber Bogie
Fractional CMO & GTM Leader GTM OS Certified
Best for: Post-PMF, Series B to enterprise B2B SaaS companies needing aligned demand generation and predictable pipeline engines
Amber Bogie supports B2B companies generating over $5M in ARR facing plateaued growth and disconnected commercial motions. Amber resolves go-to-market engines that fail to convert demand into predictable pipeline, aligning sales, marketing, and customer success to eliminate operational silos. With over 15 years of executive experience, she also addresses poor attribution and revenue leakage across multi-region organizations. Her past work includes generating $30.2M in marketing-sourced pipeline at GoTo and establishing $100M in year-one account-based marketing pipeline at Degreed.
Caitlin Clark-Zigmond
Fractional CMO & GTM Leader GTM OS Certified
Best for: B2B SaaS, enterprise software, and tech companies needing to align sales, marketing, and product into a unified revenue engine
Caitlin Clark-Zigmond helps B2B SaaS and enterprise software companies solve misaligned teams, stalled pipelines, and unscalable go-to-market models. A two-time CMO with over 15 years of experience, Caitlin eliminates operational silos across product, marketing, and sales to create unified revenue systems. She has guided organizations ranging from 50 to 250+ employees, previously leading marketing initiatives at global enterprises including Intel, Verizon Business, and Intuit. Her leadership has generated 76% to 345% year-over-year revenue growth and multiplied new product pipelines by 2x to 9x in a single quarter.
Celeste Jacroux
Fractional CMO & GTM Leader GTM OS Certified
Best for: B2B services companies needing sharper market focus, clearer value messaging, and a scalable path to repeatable growth
Celeste Jacroux serves as a fractional CMO for B2B services, IT, cybersecurity, and professional services companies that struggle to package, explain, and scale their customer value. Celeste helps leadership teams overcome weak differentiation, expertise trapped in people's heads, and growth that relies too heavily on referrals or heroic sellers. To create repeatable momentum, Celeste aligns go-to-market strategy across target market focus, customer value messaging, and sales motions. Celeste has worked with clients such as Qualys, Axway, ReputationDefender, Televerde, Insure Compliance, and W5 Consulting.
Dan Frohnen
Fractional CMO & GTM Leader GTM OS Certified
Best for: PE and VC-backed B2B SaaS companies in operational software needing to fix GTM fundamentals and scale stalled marketing functions
Dan Frohnen helps private equity and venture capital-backed B2B SaaS companies in operational software fix stalled go-to-market fundamentals and rising acquisition costs. He works with leadership teams in sectors like field service, logistics, and asset management generating 1 million to 75 million dollars in ARR. Dan addresses underlying structural issues rather than just adding tactical campaigns. He brings over 15 years of go-to-market leadership across companies scaling from 2 million to 170 million dollars in ARR, including marketing leadership roles at Sendoso, Skedulo, Apttus, and UpKeep.
Dee Bowers
Fractional CMO, CRO & GTM Leader GTM OS Certified
Best for: Founder-led, partner-led, and PE-backed B2B service firms scaling from $7M to $100M revenue in North America
Dee Bowers helps North American B2B service firms generating $7M to $100M fix disconnected marketing activity that fails to produce attributable revenue. Dee steps in when MSPs, cybersecurity providers, and consulting firms struggle with weak positioning, stalled pipelines, and isolated marketing execution. Dee builds predictable demand generation and aligns marketing with service delivery and sales. Dee brings past executive experience serving as CMO and CRO within Top 25 accounting firms as well as high-growth technology and compliance organizations, establishing repeatable go-to-market systems.
Doug Mow
Fractional CMO & GTM Leader GTM OS Certified
Best for: Small to mid-sized SaaS, enterprise software, MSPs, and cloud providers facing stalled revenue growth and extending sales cycles
Doug Mow works with small to mid-sized B2B enterprise software companies, cloud providers, and systems integrators facing stalled revenue growth and prolonged sales cycles. He helps businesses generating $30 million to $125 million in revenue reposition technical feature offerings into strategic business solutions. Doug aligns marketing, sales, and customer success around outbound and partner-led go-to-market motions to reverse declining win rates and contracting deal sizes. In past marketing leadership roles, he has increased sales pipelines by more than 200 percent and participated in multiple exits and IPOs.
Grant Ho
Fractional CMO & GTM Leader GTM OS Certified
Best for: PE and VC-backed cybersecurity and infrastructure software companies generating $10M to $75M ARR scaling enterprise GTM engines
Grant Ho supports private equity and venture capital backed cybersecurity and infrastructure software companies generating $10M to $75M ARR. Grant helps executive teams resolve stalled pipeline growth, softening win rates, and market positioning gaps where technical product capabilities outpace the commercial narrative. He fixes operational silos across sales, marketing, and customer success by establishing unified ideal customer profile definitions, handoffs, and success metrics. As a four-time B2B SaaS chief marketing officer, Grant delivers embedded go-to-market leadership, ninety-day executive planning, and focused strategy engagements to establish predictable revenue execution.
Jack Barry
Fractional CMO, CRO & GTM Leader GTM OS Certified
Best for: B2B industrial, IT, and professional services companies doing $10M to $100M+ revenue moving beyond founder-led sales
Jack Barry helps B2B IT, industrial, professional services, and manufacturing companies generating $10 million to over $100 million in annual revenue transform marketing from reactive sales support into a revenue engine. Jack addresses insufficient lead flow, disconnected tactical campaigns, and unclear go-to-market strategy. Through ClientBridge, Jack implements operating frameworks that align marketing directly with sales and customer success. As a member of the Claude Partner Network, Jack integrates artificial intelligence workflows to automate marketing tasks and scale execution without adding headcount.
Jacob Fenton
Fractional CMO & GTM Leader GTM OS Certified
Best for: Founder-led businesses doing $5M–$25M, fixing growth leaks between first touch and renewal to scale customer lifetime value
Jacob Fenton supports B2B services and technology-enabled companies generating $5M to $25M in revenue that face plateaued growth despite ongoing marketing investment. Jacob resolves commercial bottlenecks across the full go-to-market journey, targeting preventable churn, weak renewals, and fragmented customer data across platforms like HubSpot, Pipedrive, and Attio. Through Breakaway GTM, he implements his MAP, FORM, and TUNE methodology to establish end-to-end conversion tracking, clarify operating ownership across lifecycle handoffs, and apply practical AI within priority workflows to increase customer lifetime value.
Katherine Ring
Fractional CMO & GTM Leader GTM OS Certified
Best for: B2B and B2B2C fintech startups selling into banks and credit unions to move away from founder-led sales and scale repeatable revenue
Katherine Ring works with B2B and B2B2C fintech companies selling into US banks and credit unions that lack strategic marketing leadership. She solves the challenge of siloed go-to-market functions, unaligned teams, and minimal returns from past marketing efforts. Katherine brings more than 20 years of financial services experience across marketing, product, and client success. She delivers go-to-market diagnostics that produce 90-day roadmaps, refines ideal customer profile definitions and messaging, and aligns marketing, sales, product, and customer success into a single repeatable revenue system.
Keith Woodward
Fractional CMO & GTM Leader GTM OS Certified
Best for: Growth-stage and PE-backed B2B SaaS companies fixing broken demand systems, ICP drift, and revenue leakage across commercial teams
Keith Woodward helps B2B SaaS companies generating $10M to $100M+ in ARR repair broken demand systems, eliminate customer acquisition cost inefficiencies, and stop revenue leakage. Keith works with leadership teams facing complex buying environments, long sales cycles, and disconnected commercial handoffs across marketing, sales, and customer success. He installs a structured go-to-market operating system to establish ideal customer profile clarity and modern demand creation. With over 20 years of experience, the founder of GTKora has guided software companies through category transformations and two exits.
Lance Weatherby
Fractional CMO, CRO & GTM Leader GTM OS Certified
Best for: Seed, Series A, and PE-backed B2B SaaS and AI-native software companies building repeatable, scalable revenue engines post-product-market fit
Lance Weatherby helps B2B SaaS and AI-native software companies generating $500K to $30M ARR fix disconnected marketing tactics, unvalidated ideal customer profiles, and weak pipeline engines. Lance aligns marketing directly with revenue by building a connected go-to-market system post-product-market fit. He uses artificial intelligence tools for account sourcing, scoring, and positioning to accelerate execution for teams transitioning away from founder-led growth. His leadership has helped clients scale from $3M to $20M ARR in 24 months and secure 544% revenue growth with three consecutive years on the Inc. 5000.
Lydia Flocchini
Fractional CMO & GTM Leader GTM OS Certified
Best for: Legal tech and AI startups, scaleups, PE-backed companies, and global leaders breaking through scaling stalls and aligning revenue strategy
Lydia Flocchini helps B2B legal tech and AI companies overcome the scaling stall that leads to slow sales cycles, leaky pipelines, and confused messaging. Lydia works directly with leadership teams to align marketing, sales, and customer success into a unified go-to-market motion. Through her advisory practice, Motion to Scale, she applies category design and revenue strategies to turn stalled adoption into predictable growth. Her background includes advising and operating alongside industry leaders like Thomson Reuters, LexisNexis, Houlihan Lokey, and innovators such as Logikcull and Lex Machina.
Lynne DeRoche
Fractional CMO & GTM Leader GTM OS Certified
Best for: Growth-stage travel, traveltech SaaS, and hospitality companies scaling revenue and building disciplined go-to-market engines
Lynne DeRoche supports travel and hospitality companies generating $10M to $500M in revenue where expansion is outpacing internal structure. Lynne steps in when organizations face plateaued revenue, fragmented marketing, or poor visibility across their pipeline. She solves cross-functional misalignment between marketing, sales, product, and customer success teams by clarifying ideal customer profiles and refining messaging. Bringing over 25 years of industry growth leadership, Lynne builds disciplined go-to-market roadmaps, operational scorecards, and demand generation programs that align teams to produce sustained revenue.
Marshall Welch
Fractional CMO, CRO & GTM Leader GTM OS Certified
Best for: Founders and CEOs of $5M–$75M companies facing stalled growth, misalignment, fragmented focus, and execution breakdowns
Marshall Welch supports B2B companies generating $5M to $75M that face stalled growth, fragmented marketing priorities, and poor execution after strategic offsites. Marshall helps leadership teams identify friction points where effort is spread across too many customer segments and offerings. Bringing more than 20 years of commercial and marketing leadership, he aligns executive teams around a single go-to-market plan with defined tradeoffs. By focusing on high-margin offerings and eliminating unprofitable work, Marshall previously helped an acquired firm increase revenue by 57% the following year.
Matt Anthony
Fractional CMO & GTM Leader GTM OS Certified
Best for: Early-stage cybersecurity and applied AI companies needing product-market fit, sharp positioning, and a transition out of founder-led sales
Matt Anthony works with North American B2B cybersecurity and applied AI companies needing to translate technical innovation into commercial growth. Matt addresses core go-to-market problems such as weak positioning, unclear buyer identification, and the absence of a defined beachhead strategy. Rather than operating in a marketing silo, Matt aligns sales, marketing, and customer success to turn complex technical products into repeatable revenue motions. Matt brings 25-plus years of marketing leadership, having served as the first marketer or rebuild leader at venture-backed firms including Pindrop, Dell SecureWorks, CipherTrust, and Query.
Michele Hodde
Fractional CMO, COO & GTM Leader GTM OS Certified
Best for: $5M–$50M founder-led and VC/PE-backed industrial technology and engineered-product companies in North America moving beyond founder-led growth
Michele Hodde helps North American industrial technology and engineered-product companies generating $5M to $50M in revenue build a repeatable go-to-market engine. She works with businesses in technical manufacturing, advanced materials, and industrial automation whose growth has stalled due to inconsistent pipelines, long sales cycles, or ad hoc selling. A former CEO, COO, and CMO at companies building physical products, Michele aligns product, marketing, sales, and support teams around defined ideal customer profile focus and sharp positioning.
Michele Reister
Fractional CMO & GTM Leader GTM OS Certified
Focus: Helping B2B SaaS and technical services companies replace random acts of marketing with a repeatable go-to-market operating system
Michele Reister helps B2B SaaS and technical services companies replace random acts of marketing with a repeatable go-to-market operating system. Michele addresses fragmented execution and broken trust between sales and marketing teams selling complex software into enterprise IT buyers. Her work focuses on aligning priorities across product, marketing, sales, and customer success while integrating sales-led and partner-led motions. With over 25 years of experience scaling software companies from Series A through exit, Michele provides hands-on executive leadership to build predictable pipeline.
Michelle Killebrew
Fractional CMO, CRO & GTM Leader GTM OS Certified
Best for: B2B and B2B2C technology companies navigating market shifts, product-market fit, positioning, and GTM scaling
Michelle Killebrew helps B2B and B2B2C technology companies modernize their marketing when navigating market shifts, positioning hurdles, and go-to-market scaling. Michelle addresses pipeline stagnation by revamping demand generation, leading martech transformations, and executing full-funnel acquisition strategies across SaaS, cloud, and IT infrastructure sectors. For proof, Michelle led demand generation and account-based marketing outbound programs for an integrated tech conglomerate generating over $500M. Michelle also established customer-, partner-, and community-led go-to-market motions for a global IT certification body generating more than $200M in revenue.
Natasha Sinutko Morgan
Fractional CMO & GTM Leader GTM OS Certified
Best for: VC- and PE-backed B2B SaaS companies at $10–150M ARR building repeatable GTM systems to scale beyond existing playbooks
Natasha Sinutko Morgan helps B2B companies generating $10M to $150M in ARR overcome stalled growth when existing playbooks stop scaling. Natasha resolves unpredictable pipeline generation, misaligned sales and marketing metrics, and positioning challenges that limit expansion into new markets. With over 25 years of go-to-market leadership at companies such as Oracle Marketing Cloud, she builds repeatable operating systems connecting revenue functions. Earlier in her career at Indeed, Natasha incubated a new business unit from zero to $28M ARR within its first year.
Nora Volger
Fractional CMO & GTM Leader GTM OS Certified
Best for: Series A to E, growth-stage, and PE-backed health tech and life science companies selling into pharma, biotech, CROs, and providers
Nora Volger helps health tech and life science companies selling into pharma, biotech, CROs, and health systems fix disconnected go-to-market efforts. Nora steps in when complex nine-to-eighteen month sales cycles stall, or when quarterly campaigns fail to build momentum. With over 20 years of experience, she aligns sales and marketing, sharpens product positioning, and delivers actionable 90-day plans. Nora previously joined Medable at Series B, building the marketing function as bookings expanded from under $10M to over $100M, and helped reverse a six-year, $30M+ revenue decline in medtech.
Patrick Elliott
Fractional CMO & GTM Leader GTM OS Certified
Best for: U.S. small businesses generating $2M–$20M in revenue needing to break growth stalls and align their revenue systems
Patrick Elliott helps U.S. small businesses generating $2M to $20M in revenue overcome growth stalls and operational limitations. Patrick steps in when companies with proven offerings struggle with sales and marketing misalignment, unfocused positioning, and sluggish pipeline velocity. Drawing on more than 20 years of cross-functional experience across marketing, sales, business development, and product commercialization, he unites marketing, sales, customer success, and product under one cohesive go-to-market strategy. Patrick establishes unified revenue systems that turn commercial friction into predictable, scalable revenue growth.
Patrick Rooney
Fractional CMO, CRO & GTM Leader GTM OS Certified
Best for: US-based B2B SaaS HR Tech companies ($5M to $25M revenue) scaling beyond founder-led sales
Patrick Rooney helps US-based B2B SaaS and HR Tech companies generating $5M to $25M in revenue fix unclear differentiation and sporadic marketing. Patrick addresses positioning challenges when larger platforms bundle competing features, resolving disconnected go-to-market teams across sales, marketing, and customer success. He establishes repeatable demand generation and clear customer definitions without adding unneeded software or headcount. Patrick previously founded, scaled, and exited marketing agency Zocalo Group, which was acquired by Omnicom, and QUEsocial, which was acquired by Symphony Talent.
Peter Cullinan
Fractional CMO & GTM Leader GTM OS Certified
Best for: B2B technology, healthcare tech, and PE-backed SaaS companies needing to transform fractured marketing into a repeatable demand generation engine
Peter Cullinan helps B2B technology, healthcare tech, and compliance-heavy software companies transform fractured marketing into a repeatable demand generation engine. Peter steps in when marketing activity fails to produce measurable pipeline despite having strong products. Drawing on 25 years of building go-to-market functions from startups to global enterprises, he diagnoses operational breakdowns and establishes alignment across sales, product, RevOps, and customer success. Peter provides hands-on execution, implements marketing attribution and dashboards, and optimizes MarTech and AI tools to deliver predictable revenue growth.
Ralf Paschen
Fractional CMO & GTM Leader GTM OS Certified
Best for: B2B SaaS companies generating $3M to $75M ARR transitioning from founder-led sales to predictable, team-led hybrid GTM motions
Ralf Paschen serves B2B SaaS, cybersecurity, and IT companies generating $3M to $75M ARR that need to build predictable revenue engines. Ralf steps in when organizations face growth friction, positioning ambiguity, pipeline inconsistency, and weak funnel conversion across marketing and sales. Rather than running isolated marketing campaigns, he aligns executive teams across marketing, sales, and customer success. He designs go-to-market operating systems, refines enterprise positioning, and improves sales velocity for companies targeting mid-market and enterprise buyers such as CIOs, CISOs, and CFOs across the US and EMEA.
Sarah Allen-Short
Fractional CMO & GTM Leader GTM OS Certified
Best for: B2B SaaS-supported services, research spinouts, and Seed to Series B startups transitioning to commercial revenue
Sarah Allen-Short helps founder-led B2B companies and SMBs with 10 to 75 employees build repeatable go-to-market motions and align marketing with sales. Sarah solves critical commercial challenges for businesses with $1M to $25M in ARR, including weak pipeline generation, unclear marketing priorities, and translating technical value into clear commercial messaging. Backed by more than 25 years of experience in marketing, sales, and leadership, she has worked with organizations such as Verint, Chain.io, and the University of Michigan to design revenue motions, refine positioning, and advise executives.
Stacy Sutton
Fractional CMO & GTM Leader GTM OS Certified
Best for: Lower middle-market B2B services, manufacturing, and tech companies addressing stalled growth, weak positioning, and reactive marketing
Stacy Sutton helps lower middle-market B2B companies facing stalled growth, muddy positioning, and reactive marketing. She works with businesses generating $5M to $50M across professional services, manufacturing, and technology that need to transition away from relying on founder-led sales or referrals. Stacy establishes formal go-to-market roadmaps, defines ideal customer profiles, and aligns sales and marketing messaging through ongoing embedded leadership or focused Positioning Sprints. Prior to consulting, Stacy built and sold a digital marketing agency after operating it for nearly 15 years.
Susanna Parry-Hoey
Fractional CMO & GTM Leader GTM OS Certified
Best for: $5M to $2B tech services, B2B SaaS, and AI companies navigating market saturation, rebrands, and complex GTM transformations
Susanna Parry-Hoey works with B2B SaaS, IT services, and AI companies generating between $5M and $2B that face market saturation, margin erosion, and complex go-to-market transformations. Susanna steps in when founder- or sales-led growth stops scaling, realigning brand, marketing, and sales through 90-day growth resets to reclaim profitable double-digit growth. She also scopes rebrand business cases and activation plans. Her background includes delivering strategic marketing initiatives for organizations such as SoftwareOne, Candescent, Diligent, Presidio, and Cognizant.
Find a fractional CMO for your stage or industry
What a fractional CMO does, and when to hire one
A fractional CMO is a senior marketing executive who works part-time or on a defined engagement. They set positioning, ideal customer profile and pipeline strategy, build or fix the marketing team, and align marketing with sales and customer success. Companies hire one when growth stalls, before a raise or exit, after a failed VP of Marketing hire, or when the founder can no longer run marketing alone.
What a fractional CMO costs
Most providers don't publish prices. These are roll-ups of 181 engagements registered by 62 GTM Partners certified partners (November 2026).
- Median contract
- $30,000
- Typical retainer
- ~$10,000/mo
- Median retainer engagement
- $67,500 / 6 mo
- Median project
- $12,000
Middle half of retainers: $6,250 to $16,700 a month. Typical initial term 3 months (average 5). Partners set their own rates; GTM Partners takes no cut.
How we selected
- Certified. Trained and certified by GTM Partners on the 8 pillars of the GTM Operating System™, the cross-functional go-to-market framework.
- Self-described fractional CMO. The title comes from the leader's own profile. We don't assign titles.
- Weighed on evidence. Certification level, registered client engagements, concrete results in their profile and time in the network. Individuals only; agencies are listed separately.
Names are alphabetical; we don't publish rankings or scores. Everyone on this list is a GTM Partners certified partner. GTM Partners doesn’t charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. There is no fee to be included on this list.
Frequently asked questions
What does a fractional CMO do?
A fractional CMO leads marketing strategy part-time: positioning, ideal customer profile, pipeline targets, budget, team and agency management, and alignment with sales and customer success. The best ones work across the whole go-to-market (GTM) system rather than only running campaigns.
How much does a fractional CMO cost?
Most firms and marketplaces don’t publish fractional CMO pricing. Across 181 engagements registered by GTM Partners certified partners (as of November 2026), the median contract was $30,000 and the average about $64,000. Ongoing retainers had a median of $67,500 over 6 months, about $10,000 a month. Scoped projects had a median of $12,000.
Should I hire a fractional CMO firm or an independent fractional CMO?
Firms such as Chief Outsiders or Marketri add a brand, a bench and sometimes a guarantee, usually at a higher price. Independent fractional CMOs are typically more flexible and you deal with the leader directly. Certified partner networks such as GTM Partners give you a vetted independent leader trained on a shared go-to-market operating system, without a firm in the middle.
Can I hire a fractional leader without paying a placement fee?
Yes. GTM Partners doesn’t charge buyers and takes no cut of engagements. Describe your company and go-to-market (GTM) challenge in the free matching engine, or browse certified partner profiles, then contact the leaders you like directly and agree terms with them.
How long does a fractional CMO engagement last?
In engagements registered by GTM Partners certified partners, the typical initial term was 3 months (average 5). Retainers had a median initial term of 6 months, and many extend after the first phase.
What is the difference between a fractional CMO and a fractional CRO?
A fractional CMO owns marketing: positioning, demand and pipeline creation. A fractional CRO owns revenue: sales process, forecasting, pipeline conversion and often customer success. Many companies need both functions aligned, which is why several leaders on these lists cover both roles.
How were these leaders selected? Did anyone pay to be listed?
Everyone listed is a GTM Partners certified partner who calls themselves a fractional CMO in their own profile. We weighed certification level, registered client engagements, concrete results in their profile and time in the network, then list names alphabetically. There is no fee to be included. Partners pay GTM Partners for certification, training and tooling, not for placement.
Not sure who fits? Get a free shortlist.
Describe your company, stage and go-to-market (GTM) challenge. The free matching engine suggests certified fractional leaders you can contact directly. No placement fee, no cut.